best computer software for brochure design

This single-fold brochure format ideally showcases this contemporary artist’s work. Offer the brochure as a reward for subscribing to your email list. Add a downloadable PDF file to your website. Stock rack card boxes at tourism sites, highway stops, welcome centers, doctors’ offices, police stations, whatever locations your target audience frequents. Add a couple of wafer seals to close edges and mail a brochure without an envelope. Add social media icons and account names. Make sure to include your web address, phone number and street address if appropriate. If you dedicate a page on your website for each brochure or campaign (you can evaluate the success of the brochure’s call-to-action message by checking the analytics for that web page. Bulleted text is easily skimmed and processed. Succinct, focused copy will yield the best results. Between the text and the visuals, a brochure should tell a story that resonates with the reader.

Give the design room to breathe by leaving “white space.” Graphs, charts or other visuals describe data more memorably than words. Callout quotes or testimonials guide readers to key information. A catchy title and a strong cover visual are the best ways to entice people to open-or save-a brochure. Design should look like it belongs in the family of all of your print and online marketing materials. Adhere to the corporate colors inspired from your logo. Always include your logo-and tagline if you have one. Avoid using internal acronyms and industry phrases. Make sure the text and visuals appeal to the reader. They want to hear what you can do for them. Decide what you want readers to do and feature it prominently. The Arc of Dutchess developed a suite of brochures in order to target three distinct audiences: potential clients, donors, and corporate participants in their work program.

Best computer software for brochure design